Companies cannot manage to neglect the popularity and importance of Instagram to advertise their products and services. Instagram is no more a niche social media platform, having entered the milestone of 1 billion monthly users.
Instagram is especially relevant for products targeting a more youthful demographic. Statistics observed that 64 percent of 18-29-year-old internet users used Instagram during January 2018. There is a small female preference, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users.
With such an explosion of interest in Instagram, is it any surprise to find that many influencers are using it daily? It is very visual and a typical medium for product promotion. Companies are swiftly learning the advantage of partnering with social media influencers to represent their brands.
Influencer marketing can be very profitable for Instagram influencers. According to the company, top influencers with a following of 50 million-plus can command $100,000 for a single post. Also, a middle-tier Instagram-influencer with four lakhs to one and a half million followers can charge $5,000 per post. Later the analysis is out that using lower-tier influencers suggests that influencers with 100,000 followers could expect to receive $1,000 per Instagram post.
Influencer marketing companies provide a special service to brands wanting to partner with influencers on Instagram. They provide important assistance to engaging companies, too time-strapped or inexperienced to run influencer marketing campaigns in-house. They guide the brands into every level of the influencer marketing process, including influencer discovery, influencer management, content creation, analyzing, and announcing a campaign’s success.
1. Viral Nation – Influencer Marketing Agency
Viral Nation is an international influencer marketing and talent company, representing social media influencers on the various visual social media channels like Instagram, Vine, YouTube, and Snapchat. They concentrate on both halves of influencer marketing, acting both as an agency for companies wanting to engage in influencer marketing, as well as representing the influencers themselves. They maintain to have the largest exclusive talent network in the industry.
They introduce some great, well-known brands in their client records, including GoPro, Disney, Coca-Cola, Nestle, and McDonald’s.
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They are a full-service company, including everything from creator contracting, creative development, content creation, and paid amplification – using their chosen network of influencers. Viral Nation claims to have an unbelievable forty crore engaged consumers across all of their campaigns and platforms.
An Instagram-focused drive was for a Canadian brand, Interac which is focused on collecting contest submission and brand awareness. It had a total extent of above 8 million with more than 6.7 lakh engagements.
2. Kairos Media
Kairos Media is a full servicing digital information company with content creation, influencer strategy, and communications buying at the heart of what they do. They started from a university dorm and garden shed in 2015. They now own long-term relationships with over fourteen-thousand influencers from the gaming, fashion & beauty, lifestyle, travel, fitness, parenting, and eSports industries. They are also experiencing partnering with some of the biggest brands in the world.
Their approach is to create authentic, memorable campaigns powered by insight, data, and creativity. They do this through a five-step process:
Kairos Media’s creative team is ready for the challenge.
They accurately review key performance indicators, campaign objectives, and the broader marketing approach to ensure that the most suitable digital communications service is selected and aligned towards the project.
Strategy Selection – they consider the options. Social Creative? Influencer Marketing? eSports? Video Production or something far more bespoke?
Campaign Execution that they offer a full-service with end-to-end project management solution.
Kairos Media provides its clients with a detailed presentation showcasing perfectly that what they have achieved, highlighting the success of the campaign and the benefit to the brand.
3. obviously agency Los Angeles Instagram
Obviously is a global leader in influencer marketing. They are a full-service company that allows the full gamut of influencer marketing services over virtually every social channel available, including Instagram.
They have their influencer plan, which combines a database of over four lakh influencers by age, gender, location, interests, quality, and aesthetic to create the community that is the ideal fit for you.
Obviously also specializes in influencer relationships. They understand that to give influencers the most satisfying experience that they need to be extremely organized.
They are providing a white-glove service, where they handle all aspects of your influencer marketing activity, from acknowledging influencers, all communication, shipping products, and analyzing the final results of each campaign.
Also claims to be experts in creating effective influencer marketing and social plans. They also create a live event in which they believe is a great way to draw influencers to your brand and get their followers to check out your local areas. Certainly, can help you increase all of your events.
4. August United
August United was launched in 2015 by the executives of the digital advertising agency Sitewide. They concluded that Influencer marketing is the future of genuine and people-centered marketing that exceeds ads because it draws on the digital footsteps of others who build reliability for a brand. According to their General Manager, Tyler Farnsworth, ”August United was formed to unite remarkable brands with remarkable people, resulting in simply better marketing that meets consumers where they are.”
They offer a full suite of services covering from talent management to conference planning, content creation to campaign combination.
It involves PetSmart, Persil, and grocery giant, Raphs, amongst its clients. In the situation of Persil, they have created influencer marketing campaigns for both 2017 and 2018. They worked with influencers to generate short-form video content about “stainable moments” that could be washed away with the ability of Persil. The influencers distributed their videos via their social networks, including Instagram, and generated more than 20 million responses.
It is an award-winning influencer marketing agency that specializes in creating connections between brands who dare to be awesome and world-class influencers who share extraordinary stories, driving real business results and measurable brand support.
Audiencly connects brands with influencers in every industry. They operate with both sides of the influencer comparison, both brands, and influencers. They provide a variety of advertising services for companies: influencer marketing, campaign planning, lead generation, product integration, and both offline and online events.
Their heavy center is on gaming on YouTube, Twitch, and Instagram. They work with over 5000 influencers, with a combined reach of over 250 million people.
Audiencly allows its Artistic Studio to influencers to better produce their content. They help in all areas around graphic design, video editing, voice-over, animations, special effects, and much more.
Audiencly has created more than a thousand successful influencer campaigns and happenings. They have been capable to ensure every successful return on marketing investment for their brand clients.